For a long time I wasn’t exactly sure if I knew the correct meaning of “Indie Fashion.” I was not sure if just meant trendy or hipster, so I looked it up and I have come to the conclusion that it really just short for the word individual.
After researching some really awesome indie fashion magazines, I found The GentleWoman. They are a UK-based magazine that is in both print and digital. Their spring/summer 2016 issue is their thirteenth edition, which has Kirsten Dunst on it, which I was surprised by because she is an American actress on the UK magazine!
Their almost 31,000 followers on Instagram could probably tell you that the magazine is known as a “fabulous biannual magazine for modern women of style and purpose.”
They feature ambitious journalism and celebrates inspirational, international women through its distinctive combination of glamour, personality and warmth. “The Gentlewoman offers a fresh and intelligent perspective on fashion that is focused on personal style – the way women actually look, think and dress”
I started flipping through the magazine (they have an online preview of their magazine), I appreciated the magazine’s approach they took to appeal to the modern woman. I felt that I was not the reader they were trying to reach, but I still really enjoyed their magazine so I took a look at their online media kit.
The latest version they have is their media kit for 2015:
If you take a look at it, I am a part of their target audience , I am 21 and I am confident, independent and most of the time stylish (haha), but they are really targeting women between the ages of 28-46.
The Gentlewoman is written more for the UK woman rather than the American woman, and I can tell that based off the adds they have on their website, along with their online preview of their print magazine.
Their distribution is 62 percent within the UK and only 12 percent within the US, so I would hope they used ads that were more relevant for the UK woman.
Their magazine is unique, even starting with the name. I LOVE the name of their magazine. I think when people walk past a newsstand they would stop and have to think about the name for a second because at first glance they would probably think it says Gentleman, but nope it’s Gentlewoman!
I hope they continue doing what they’re doing because they seem to be pretty successful.