American Magazines or Global Magazines?

So, I picked up two magazines last week, one American and one Italian, and I noticed some stark differences between the two. I do not normally read global magazines, but I was intrigued to pick up Vogue Italia last Friday. The American magazine I picked up was StyleWatch.

I immediate saw a difference in the magazines, as I know they are for different readers, but I was still surprised to see how vastly different the two were.

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Something I found really cool that Vogue Italia did was use an actual model for the cover, rather than intriguing people to buy the magazine using celebrities. American culture really heavily focuses on celebrities, so a lot of times if we do not recognize who is on the cover of the magazine, chances are we will not buy it!

Taking another look at the covers, we can also see how much more marketing the American magazine uses… screaming at the buyers to “FIND YOUR SUMMER STYLE!” ” 186 STEALS UNDER $100!” while the Italian Vogue simply says “New Vision.”

By me stating the obvious differences of the covers does not mean that I like the Vogue Italia cover more, because I actually enjoy the StyleWatch cover much more, but I do not know if that is just me being the American buyer that I am because I am used to covers like these, or if I actually genuinely enjoy the cover more.

After taking a further look into the magazine, I can also see that Vogue Italia continues their more simplistic style. Vogue is known for being mostly ads and editorials, so this is nothing new to see this. But their ads are completely different from ads that you would see in an American magazine, even American Vogue.

This ad is seen in Vogue Italia:

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This ad seen in American StyleWatch:

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Look how different these two ads are! While they are both fashion magazines, one is showing fashion and the other is showing an ad for birth control. I think StyleWatch is marketing to their readers by having ads such as the one above, while Vogue Italia is attempting to market the clothing using a creative approach.

Maybe if I had picked up American Vogue, I would not being seeing the birth control ad, but I would still see ads for shampoos, and I am not seeing that at all in the Vogue Italia.

A lot of StyleWatch’s articles are about “How to get this celeb’s look for less.” I LOVE these articles because being in college, I cannot afford the drastic prices they pay for clothing, but I still want to rock the same look as them. StyleWatch is actually one of my favorite magazines, and that is because they are attempting to market to young women, just like myself.

After taking a look at Vogue Italia’s media kit, I saw that they are targeting an older target market than myself. They are attempting to target women 25-44, who are “upper levels of the population” meaning they want upper class women who can afford the clothing they are advertising! (AKA…not me!) But this doesn’t mean I don’t love looking at the beautiful clothes across their pages.

Something both magazines doing a better job at than they did before is their use of who is shown in their magazines. Vogue Italia does a good job with incorporating women of older ages and StyleWatch does a good job of incorporating a ton of diversity, yay for doing things they should be doing!

I haven’t written anything like this article before, but if you would like me to continue to talk about different magazines from around the world, let me know @Danieminor13 on social media!

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Les Copains x ’40s

After doing some research, I really wanted to find a collection that captured ’40s fashion. I think it is really interesting how fashion changed because of World War Two.

I find amazing how all of the United States had to ration a number of items so they could save the fabric and money for uniforms, food and other supplies for the soldiers. Because of these restrictions, fashion had to also become “rationed” with shorter hemlines and new ways to recycle clothing.

“In the fourth year of the war, fabric has become an expensive commodity. Fabric economy is essential; magazines offer advice on how to recycle old clothing,” stated on http://www.marquise.de/.

I think one of the reasons I love the quote above is because I love thrifting. Although I do not live in a time now where I need to recycle my clothing, thrifting is my way of recycling clothing.

Looking into Les Copains Fall Winter 16 Collection:

While looking through photos, the first thing I noticed were the colors. She chose muted colors, which were a popular choice in the ’40s.

Because of the ration, even colors were affected.

 

 

Photos from the Les Copains FW16 Collection:

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All of these looks have the same hemline and skirts. The material used for skirts is also similar to the pencil skirts that were typical in the ’40s.  Her collection also includes the synched waist that was common within the ’40s.

Her collection combines a lot of texture, which also makes up for the lack of color in her collection.

The looks that I have posted above, my favorite is the last one because of the sequined top. Although this would not be typical in the ’40s, I like that she made these looks more modern for FW 16.

Usually when people focus their collections on the ’40s, designers will focus their looks on the “Rosie the Riveter” looks because women finally had the opportunity to go off and work because men were overseas fighting the war, but Les Copains focuses more on the feminine side of the ’40s.

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Isabel Marant x 80’s

In the era of the birth of MTV, Michael Jackson and hip hop music, the ’80s was a time of clothing fads that were inspired by music trends, teased hair and of course, we cannot forget, spandex.

Isabel Marant’s Spring/Summer 2016 (SS16) collection pulls inspiration right out of the ’80s. Marant’s collection has updated versions included modern parachute pants, metallics, cropped jackets and high-waisted shorts (if you can even call the underwear-esc bottoms, shorts!).

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A trend in the ’80s was the shoulder pads; in the photo above, Marant uses the shoulder pads as inspiration for the cropped jacket, without overdoing it. She has the silhouette mastered without having to include hefty should pads into the mix of the jacket.

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In a Vogue runway review, author Chioma Nnadi said “the influences on (Marant’s) new collection skewed more North India than South Bronx,” when comparing Marant’s SS16 collection to the 1980’s.

Before researching for collections that were inspired by past decades, I had never heard of Isabel Marant, but I can definitely say I really enjoy the way she incorporates her inspirations into her designs.

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In the look above, Marant followed two trends: the mini skirt and spandex pants.

With hints of Indian culture, metallics and hip hop, I feel like Marant hit the nail on the head with this collection. I will definitely be looking out for her next SS collection in September.

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Join the Monday Mingle!

for the love of fashion

This Friday, I went to the 2nd annual College Town Kent’s For the Love of Fashion, fashion show! It showed all of the 2016 spring trends that all of the stores in downtown Kent, Ohio will have in stock.

Isn’t this such a cute idea? Wait, it gets better…

College Town Kent, which is a business that markets everything that downtown Kent has to offer to the student of Kent State and the Kent community, hosts a competition between all of the sororities at Kent to see which sorority the money from the show will go to from the ticket sales for the show.

This year the sorority that won was Alpha Xi Delta (AXiD)! Their philanthropy is Autism Speaks. Last year, I loved going to this event, and I know that many others did too since Kent State is number two for fashion merchandising and number four for fashion design in the country.

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The show opened up with looks form UniversiTEES. They showcased all of the various new Kent State apparel and accessories they are offering.

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We could see the models having a great time walking down the runway! There was even some “Dabbing” as you can see in the photo above! My favorite piece from UniversiTEES is the sweatshirt about that says “Home” but the letter O is replaced with the state of Ohio!
CTKFeatured next was Gracylane. The models walked down the runway in all black while featuring all of the latest accessories from brands such as Vera Bradley, Kate Spade and S’well water bottles.

I am definitely need one of the new umbrellas that they were featuring from Vera Bradley’s new collection, because spring in Kent= rain, rain and you guessed it- more rain!

The coolest part of the show was next…

One Love Yoga, a yoga studio and boutique, performed yoga positions down the runway. It was amazing to see the clothing presented in a way that wasn’t just twirling around.

A major trend that was appearing during their time on the runway was tie dye tights! IMG_0878

You go girl! This is amazing, I can only imagine how nervous she was holding this pose in a room full of people.

And finally of the boutiques that were featured was Carnaby Street Style, a London-inspired boutique. The owner, Emma is from England wanted to bring some of her home country to Kent, Ohio.

Their store really featured a ton of pieces that really captivated the 2016 Pantone Colors of the Year: Rose Quartz and Serenity.

Colored jeans, colored hates and floral dresses rocked the runway!

My favorite look from Carnaby Street Style was this fun duo!

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Every model from the show had their hair done by Rush by Dino Palmeri, my favorite salon in Kent! They also had a spot in the show. They named the top hair trends for 2016 are going to be: soft, sun kissed and natural colored hair!

If you’re looking for a great salon that has great prices, Rush is definitely your place.

After the show, they had a mini boutique where you were able to shop the looks of the show. I left with an awesome burnt orange floppy hat from Carnaby Street Style and a necklace that is handmade from the brand One Million Wonders from One Love Yoga.

I had an amazing time at the show and I am already looking forward to 2017’s show.

Did you go to the show? Please share your experience with me!

I hope you had a Happy Monday

 

XODanieSparkle

 

This was not sponsored content, all opinions are my own. 

Thrifty Thursday: Consignment Edition

Consignment stores are definitely considered a “thrift store.” The difference between a consignment store and a thrift store is that a consignment store will offer you money for your clothes so they can sell them in their store. What could be better than that? (I mean donating clothes to your local thrift store is also amazing!)

I haven’t posted a Thrifty Thursday is a while, but no fear, this week’s post is amazing!

The day after Christmas, one of my favorite consignment stores in Maryland, Oh My Darling posted a glorious photo on their Instagram (@shopohmydarling):

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…If you look closely you can see that I commented almost immediately on this photo, haha! I knew I had to see these magical bags in person. One in particular… the Alma MM.

After seeing the bag in person, I knew I wanted it, but I didn’t know if I could afford the bag in full that day. Well, Amy, the owner let me know that she has a layaway program set up for college and high school students so they can also own these designer products.

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I was sold on this layaway plan! I paid some on the spot, some online through Paypal and then some when I picked up the bag right before I came back for spring semester. Amy really worked with me so I could own my dream bag!

Oh My Darling has very reasonable prices, so this 1997 (oh my gosh, this bag is the same age as my sister!) Alma MM was $495. Originally, this bag costs… $1,810 brand new.

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I know that this is an updated version of the bag, but the concept is the closest that they have of my bag.

For me, I personally like that this bag was older because I like the way the leather handles and leather accents look better than on a new bag. The leather is a cream color rather than the light brown that it becomes over time.

If you choose to look for your next designer bag in a consignment store definitely ask if the bag has been authenticated and ask to see something to prove they are being truthful.

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I am beyond excited about my new Louis Vuitton bag! Make sure to check out Oh My Darling’s online shop, which is frequently updated.

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/Scarf: Lucky Brand/

This was not a sponsored post. I paid for the purse in full. 

Can you say, obsessed?

A few weeks ago during one of Kate Spade’s surprise sales, I found one of the most amazing bags to ever surface their website. As most people know, I love Kate Spade, so saying that this is one of the most amazing bags is huge!

This bag is going to be perfect to carry all of my school supplies in it.

Although the bright pink is not a “fall color,” I still thought I absolutely needed this bag in my life!

I cannot wait to start carrying it around with me. It is so funny because I just went and got a mani and a pedi so the bag fits my life perfectly!

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Let me know what you think of the bag!

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Who doesn’t love a Nordstrom Giveaway?

Hi ladies and gents!

I have teamed up with some fellow bloggers/shops for one lucky person to win a $700 GIFT CARD TO NORDSTROM (aka my favorite place in this entire world)!

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To enter to win the gift card check out my Instagram at 8 p.m. EST. for the rules! The giveaway will run for 4 days (August 13th-August 16th at 8 p.m. EST.) The winner will be announced within 48 hours of the giveaway closing time.

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I am so excited to be one of the bloggers hosting this giveaway! I decided to be apart of this giveaway because I truly love every single one of my followers! I cannot wait to see who the winner will be. GOOD LUCK!

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Event in Kent, Ohio!

Hi everyone! There is a really fun event coming up this Friday from 6-8! I am hosting this event along with a few friends!

The event is called “Thrift Night Out”! Remember that really adorable Goodwill boutique that I wrote about last week? Well, that’s where the event is!

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Fashion Show in Kent!

Hi everyone! There is a really exciting event coming up for anyone in the Kent/Cleveland area. In Kent, on Feb. 13th, there is going to be a fashion show called “For The Love of Fashion”. The profits are going to benefit Kent State’s chapter of Delta Zeta’s philanthropy.

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The fashion show is going to be showing off the stores of Downtown Kent! I love all of the boutiques, so the clothes will be so cute. The tickets are only $10, and are on sale online.

The fashion show is going to be held at the Kent State Hotel (so dress cute! :))

For more information check out their Facebook page:https://www.facebook.com/events/355946411259824/360808944106904/?notif_t=plan_mall_activity

I hope I see you all there!

xodanie2

April 19, 2015, A New Day in History

No, there isn’t an election, a wedding or my birthday. It is the day that Lilly Pulitzer is coming to Target! 

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You read that correctly, LILLY. PULITZER. IS. COMING. TO. TARGET. I am so excited! They are going to have a 250-piece collection featured in their 15 different patterns!

What I am wondering is, what are their prices going to be like?

Target, is known for being somewhat affordable, and Lilly Pulitzer, although I love it, is not. Will they have affordable prices, or is it still going to be $80 for the bag that I have been wanting for forever?!

But, look how cute the collection is going to be:

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Ugh, look at how adorable those place settings are… they are a must for me! I mean, even the Target symbol next to Lilly’s is adorable!

Let me know your thoughts on LP coming to Target,

xodanie2