My Indie Fashion Media Finds

For a long time I wasn’t exactly sure if I knew the correct meaning of “Indie Fashion.” I was not sure if just meant trendy or hipster, so I looked it up and I have come to the conclusion that it really just short for the word individual.

After researching  some really awesome indie fashion magazines, I found The GentleWoman. They are a UK-based magazine that is in both print and digital. Their spring/summer 2016 issue is their thirteenth edition, which has Kirsten Dunst on it, which I was surprised by because she is an American actress on the UK magazine!

Screen Shot 2016-07-08 at 8.36.15 AM

Their almost 31,000 followers on Instagram could probably tell you that the magazine is known as a “fabulous biannual magazine for modern women of style and purpose.”

They feature ambitious journalism and celebrates inspirational, international women through its distinctive combination of glamour, personality and warmth. “The Gentlewoman offers a fresh and intelligent perspective on fashion that is focused on personal style – the way women actually look, think and dress” 

I started flipping through the magazine (they have an online preview of their magazine), I appreciated the magazine’s approach they took to appeal to the modern woman. I felt that I was not the reader they were trying to reach, but I still really enjoyed their magazine so I took a look at their online media kit.

The latest version they have is their media kit for 2015:

Screen Shot 2016-07-08 at 9.17.09 AM.png

If you take a look at it, I am a part of their target audience , I am 21 and I am confident, independent and most of the time stylish (haha), but they are really targeting women between the ages of 28-46.

The Gentlewoman is written more for the UK woman rather than the American woman, and I can tell that based off the adds they have on their website, along with their online preview of their print magazine.

Screen Shot 2016-07-08 at 9.21.17 AM

Their distribution is 62 percent within the UK and only 12 percent within the US, so I would hope they used ads that were more relevant for the UK woman.

Their magazine is unique, even starting with the name. I LOVE the name of their magazine. I think when people walk past a newsstand they would stop and have to think about the name for a second because at first glance they would probably think it says Gentleman, but nope it’s Gentlewoman!

I hope they continue doing what they’re doing because they seem to be pretty successful.

img_2782

BYOB- Build Your Own Birchbox! + A Giveaway!

Birchbox is the queen of all monthly boxes! We all know how popular these monthly boxes have become over the past year, and there is no stopping them.

I am fascinated how Birchbox continuously revolutionizes the monthly boxes and how customers try new products. I know so many who subscribe to their boxes, and now I am one of those people after visiting their store in Soho. In the last week, I have visited the store THREE times…you could say I am addicted.

This past time, I went with my two new friends, Morgan  of Mostlymorgan.com and Lara of Seafoananddiamonds.com! We went and created our own, customized Birchboxes.

DSC09977

Me, Morgan (Middle) and Lara (Right)! 

Let me just start off by saying how adorable the Birchbox store is! Take a look at these pictures:

IMG_2964

IMG_2905

Can you see all of the yellow? You all know I am in LOVE with the interior of the store, I mean how could I not be? It is YELLOW and MAKEUP!

After Morgan, Lara and I wondered around the store for a little bit, we decided to get to cracking and build our own boxes. Let’s take a look at the process~

IMG_2982

First, you choose one of the extremely cute box to put all of your items in, I chose the one in the middle!

DSC09961

Second, look through all of the products and choose one from each other their sections: makeup, hair, fragrance, skincare and body.

DSC09946

If you ever get the experience to go to the store, you will need at least 30 minutes to build a box because they have so many great products, it’s insane.

Here is a preview of the boxes that are full of sample size products for you to choose from!

IMG_2971

Birchbox has so many amazing options to choose from, especially things that you would be too nervous to buy a large bottle of, like a bee venom face mask.

We had a blast making each of our boxes. It was difficult to choose from each area of products. The only area that was not difficult for me was the hair section, because as most of you know, I get my hair washed once a week, so I do not need my own shampoo and conditioner etc., but I got this amazing hair tie made by L. Erickson.

At the end of a really fun hour and a half in the store, we had three amazing completed boxes! Lara’s boyfriend joined us and even made his own customized box in the Birchbox Men section of the store!

My box included: a Banana Hand Milk cream, a Stila liquid lipstick in the shade Fiore, a Ceramidin liquid skin moisturizer, which I used this morning and it is AMAZING, my L. Erickson hair tie and a Sud Pacifique Vanille Abricot perfume.

our bircbox all finished

We love our boxes so much that we have decided to gift one to our amazing followers because we love you all so much!❤

We are gifting one of the Radiant Finish Kits. The picture below describes all of the products inside of the box. The summer is the perfect time to have that dewy, luminous skin that we all want! It even has a full-size beauty blender!

13588955_10208433432166597_455309973_o (1)

To enter to win the Radiant Finish Kit all you have to do is enter down below:

a Rafflecopter giveaway

The giveaway will start today at 6 p.m. and go until July 13 until 6 p.m.!

We are so excited about this giveaway and we hope you all are as well. I will announce the winner on July 13 on my Instagram: @Danieminor13.

After our trip to Birchbox, we had an amazing afternoon full of yummy food and photoshoots! I am so glad that this summer I met these two amazing women! I cannot see where the future takes our friendship.

IMG_0002
Cannot wait to announce the winner of our giveaway!

XODanieSparkle

NYC Street Style

NYC is the style capital of the world, so their street style is the place to see all of the hottest trends. This week I walked around NYC with my eyes wide open to find a few people who I thought were capturing current trends, in their own way!

IMG_2898.JPG

IMG_2899.JPG

IMG_2927.JPG

IMG_2932.JPG

IMG_2937.JPG

I also took a look at what people were wearing at a few events in NYC this week:

First event I decided to take a look at was the Pride Festival! I searched under the hashtag #Pridenyc2016 to see if I could see any trends that were being followed and sure enough, look at the girl below, she is a part of the ’90s choker trend!

Screen Shot 2016-07-01 at 8.09.05 AM.png

Second event I found was a blogger event, Carbs and Cocktails (I wish I could have gone, it looked adorable!) I loved that each blogger is rocking their own style. I❤ the girl’s outfit in the middle.

Check out these bloggers blogs up next:

Screen Shot 2016-07-01 at 8.11.16 AM

img_2782

American Magazines or Global Magazines?

So, I picked up two magazines last week, one American and one Italian, and I noticed some stark differences between the two. I do not normally read global magazines, but I was intrigued to pick up Vogue Italia last Friday. The American magazine I picked up was StyleWatch.

I immediate saw a difference in the magazines, as I know they are for different readers, but I was still surprised to see how vastly different the two were.

Caitie-Greene-Vogue-Italia-May-2016-620x818  StyleWatch-July-2016-450x600

Something I found really cool that Vogue Italia did was use an actual model for the cover, rather than intriguing people to buy the magazine using celebrities. American culture really heavily focuses on celebrities, so a lot of times if we do not recognize who is on the cover of the magazine, chances are we will not buy it!

Taking another look at the covers, we can also see how much more marketing the American magazine uses… screaming at the buyers to “FIND YOUR SUMMER STYLE!” ” 186 STEALS UNDER $100!” while the Italian Vogue simply says “New Vision.”

By me stating the obvious differences of the covers does not mean that I like the Vogue Italia cover more, because I actually enjoy the StyleWatch cover much more, but I do not know if that is just me being the American buyer that I am because I am used to covers like these, or if I actually genuinely enjoy the cover more.

After taking a further look into the magazine, I can also see that Vogue Italia continues their more simplistic style. Vogue is known for being mostly ads and editorials, so this is nothing new to see this. But their ads are completely different from ads that you would see in an American magazine, even American Vogue.

This ad is seen in Vogue Italia:

Vogue IT ad 1

vs.

This ad seen in American StyleWatch:

nexplanon-ConsumerCampaign_Ad

Look how different these two ads are! While they are both fashion magazines, one is showing fashion and the other is showing an ad for birth control. I think StyleWatch is marketing to their readers by having ads such as the one above, while Vogue Italia is attempting to market the clothing using a creative approach.

Maybe if I had picked up American Vogue, I would not being seeing the birth control ad, but I would still see ads for shampoos, and I am not seeing that at all in the Vogue Italia.

A lot of StyleWatch’s articles are about “How to get this celeb’s look for less.” I LOVE these articles because being in college, I cannot afford the drastic prices they pay for clothing, but I still want to rock the same look as them. StyleWatch is actually one of my favorite magazines, and that is because they are attempting to market to young women, just like myself.

After taking a look at Vogue Italia’s media kit, I saw that they are targeting an older target market than myself. They are attempting to target women 25-44, who are “upper levels of the population” meaning they want upper class women who can afford the clothing they are advertising! (AKA…not me!) But this doesn’t mean I don’t love looking at the beautiful clothes across their pages.

Something both magazines doing a better job at than they did before is their use of who is shown in their magazines. Vogue Italia does a good job with incorporating women of older ages and StyleWatch does a good job of incorporating a ton of diversity, yay for doing things they should be doing!

I haven’t written anything like this article before, but if you would like me to continue to talk about different magazines from around the world, let me know @Danieminor13 on social media!

img_2782

Les Copains x ’40s

After doing some research, I really wanted to find a collection that captured ’40s fashion. I think it is really interesting how fashion changed because of World War Two.

I find amazing how all of the United States had to ration a number of items so they could save the fabric and money for uniforms, food and other supplies for the soldiers. Because of these restrictions, fashion had to also become “rationed” with shorter hemlines and new ways to recycle clothing.

“In the fourth year of the war, fabric has become an expensive commodity. Fabric economy is essential; magazines offer advice on how to recycle old clothing,” stated on http://www.marquise.de/.

I think one of the reasons I love the quote above is because I love thrifting. Although I do not live in a time now where I need to recycle my clothing, thrifting is my way of recycling clothing.

Looking into Les Copains Fall Winter 16 Collection:

While looking through photos, the first thing I noticed were the colors. She chose muted colors, which were a popular choice in the ’40s.

Because of the ration, even colors were affected.

 

 

Photos from the Les Copains FW16 Collection:

LC1

LC2

LC3.jpg

All of these looks have the same hemline and skirts. The material used for skirts is also similar to the pencil skirts that were typical in the ’40s.  Her collection also includes the synched waist that was common within the ’40s.

Her collection combines a lot of texture, which also makes up for the lack of color in her collection.

The looks that I have posted above, my favorite is the last one because of the sequined top. Although this would not be typical in the ’40s, I like that she made these looks more modern for FW 16.

Usually when people focus their collections on the ’40s, designers will focus their looks on the “Rosie the Riveter” looks because women finally had the opportunity to go off and work because men were overseas fighting the war, but Les Copains focuses more on the feminine side of the ’40s.

img_2782

 

Isabel Marant x 80’s

In the era of the birth of MTV, Michael Jackson and hip hop music, the ’80s was a time of clothing fads that were inspired by music trends, teased hair and of course, we cannot forget, spandex.

Isabel Marant’s Spring/Summer 2016 (SS16) collection pulls inspiration right out of the ’80s. Marant’s collection has updated versions included modern parachute pants, metallics, cropped jackets and high-waisted shorts (if you can even call the underwear-esc bottoms, shorts!).

IM

A trend in the ’80s was the shoulder pads; in the photo above, Marant uses the shoulder pads as inspiration for the cropped jacket, without overdoing it. She has the silhouette mastered without having to include hefty should pads into the mix of the jacket.

_ARC0510

In a Vogue runway review, author Chioma Nnadi said “the influences on (Marant’s) new collection skewed more North India than South Bronx,” when comparing Marant’s SS16 collection to the 1980’s.

Before researching for collections that were inspired by past decades, I had never heard of Isabel Marant, but I can definitely say I really enjoy the way she incorporates her inspirations into her designs.

_ARC0214

In the look above, Marant followed two trends: the mini skirt and spandex pants.

With hints of Indian culture, metallics and hip hop, I feel like Marant hit the nail on the head with this collection. I will definitely be looking out for her next SS collection in September.

img_2782

 

Happy second birthday, DD, the Cavs win & my second week recap! 

Time is going by so quickly! I cannot believe I’m already finished week two in the city. 

I’m sad that I wasn’t able to post this on Sunday, but I was a little busy rooting for my team in the NBA Finals! I have seriously adapted very well to living the city life. I have always known that I would thrive living in a city and not just “right outside of one.” 

Week two events: 

The week started off with my going to my new favorite place, Dry Bar! I had a 7:45 a.m. blowout appointment. I seriously love the Dry Bar on the Upper West Side. 

The Upper West Side has become my home. I live on West 88th, which I’ve been comparing to the suburbs of the city. 
I have my classes in Midtown/the Garment District (West 39th) and my internship is in the Flatiron (West 20th). 
On Tuesday I had one of my classes, but this this isn’t a regular class, it’s a cool class😉. This class we get to go around to different fashion showrooms, stores and offices to meet buyers/ merchandisers and learn more about their companies. This past Tuesday, we got to go to Rebecca Minkoff in SoHo. Oh my gosh, it was fantastic! We met with their lead store manager and learn how Rebecca Minkoff is a leader in fashion technology; even her store is full of technology. My class even received 20% off merchandise in the store after the tour, you know the thrifter in me LOVED the discount! 

It was so funny shopping after the tour because I was face timing my sister because she also loves Rebecca Minkoff, so I knew she’d want something! While face timing my sister and shopping, I was talking to the store manager because I realized they sold the Rebecca Minkoff x Minnetonka Moccasins collection. The reason I thought this was so cool, is because the agency I’m interning for represents Minnetonka! 

After me telling him this, he invited me to an event they had that evening for Minnetonka. I went to the event later that evening and learned that it was being hosted by Rebecca Minkoff and two awesome bloggers who run Mimosas and Manhanttans. They were such sweet girls! 

Fast forward to Friday- 
My roommate, her friend from work and I went to dinner at this amazing Italian restaurant, Vapiano. It had a different concept for a restaurant. Their website can definitely explain it better than I can, but the food was great. I had pasta, wine and dessert for only $25, which is hard to come by in the city. 

Saturday was my favorite day last week because it was Defining Danie’a TWO year anniversary! Can you believe it? Because I can’t. To celebrate, I went to a rooftop bar called Loopy Doopy! They serve prosecco, rosecco (rosé and prosecco😉 ) with Popsicles in the glass!!!! It was AMAZING. 


We had amazing views, I had great company with me and I honestly couldn’t have asked for more to celebrate Defining Danie’s second birthday. 


On Sunday, I met a friend doe brunch at a restaurant that I found right near where I live called Good Enough to Eat. If you are ever looking for a great brunch restaurant, don’t even second guess, go there!!! I had banana walnut pancakes, eggs and turkey sausage. 
Right after brunch, I met a few friends from my internship to go see the musical Wicked. I cannot believe that I haven’t seen that sooner. We sat in the 8th row, it was fabulous. I really need to give a huge shoutout to my friend Cayley because she received the tickets from her grandma and then invited me! The musical was so great. I wasn’t exactly sure what the plot was before going, I only knew that it was based off of The Wizard of Oz. The actors in the show were some of the best I’ve ever seen. 

After the show, I rushed to a bar called The Blind Pig, so I could save me and my three friends seats for the NBA Finals game. As most of you know, I go to school in Ohio, about 45 minutes outside of Cleveland, so the Cavs have really become “my team.” It was so fun because all of the girls I watched the game with were from Ohio, so we were all rooting so hard! 

When they won I started ugly crying of happiness! We were actually screaming we were so excited. I honestly wish I had been in Cleveland that night. When Lebron cried on TV because he was so proud of his team, my heart was full of so much pride. 
Thank you to everyone who has made it with me for the past two years of Defining Danie! Thank you to everyone who continuously reads my posts, shares them, follows me on social media and honestly just supports me through my blogging dreams. I cannot wait for another two years with all of you!